About Unleaded
Born at the Jersey Shore
We’re proud to be a small, local business from Long Branch, New Jersey, and we want Unleaded to feel like part of the community we call home.
From summer nights at the Shore to backyard barbecues, dinners with friends, celebrations, workouts, beach days, and everything in between, we want to help make non-alcoholic and functional drinks a normal part of everyday life.
We believe the future of drinking isn't about choosing one side.
It's about having a choice.
So whether you're sober, sober curious, health-conscious, taking a break, cutting back, or simply looking for something new:
Welcome to Unleaded.
A New Way to Drink
The way people drink is changing.
Americans are drinking less alcohol than they used to. In 2025, Gallup found that just 54% of U.S. adults reported drinking alcohol, the lowest percentage in the nearly 90-year history of its polling. That number fell from 58% in 2024 and 62% in 2023.
At the same time, the non-alcoholic category is growing rapidly. IWSR reported that the U.S. no-alcohol market grew 29% in volume in 2023, while its latest research found that the U.S. added 37 million new no-alcohol consumers between 2022 and 2024.
But we don't think the shift is simply about giving up alcohol.
It's about having more choices.
People are thinking more about how they want to feel tomorrow, how they want to spend their nights, and what they want their drinks to do for them. Some want a zero-proof cocktail. Some want a non-alcoholic beer or wine. Others are looking for adaptogens, nootropics, mushrooms, electrolytes, or botanicals that fit into their wellness routine.
That's where we come in.
More Than Just Non-Alcoholic
We’re building Unleaded around the idea that there isn't one right way to drink.
Our shelves bring together non-alcoholic beers, wines, spirits, ready-to-drink cocktails, mocktails, functional beverages, wellness drinks, and more, giving you the freedom to find something that fits your lifestyle.
Want to socialize without alcohol? We've got you.
Want to have a drink at dinner without the hangover? We've got you.
Want something with adaptogens, nootropics, mushrooms, or electrolytes? We've got you.
Want to drink alcohol sometimes but take a night off? We've got you, too.
No labels. No judgment. No pressure.
Just good drinks and more ways to enjoy the moment.